I think Apple's Marketing/Product Development team has lost it. Completely.
Take the iPhone for example - I saw it the day it was launched, and although it had a lot of "cool" stuff, I realized that functionality-wise it was at the same level as an Apple laptop - Very slick interface, very well designed widgets - But lacking is actual utility.
Making a simple phone call was difficult - And typing on that god-awful touch screen key pad - Dreadul! .... And then and there I thanked the good Lord for the Blackberries in my life !!
In my mind, the iPhone would only do well soon after its launch, because the buzz surrounding it would ensure that the million or so folks that live on technology's cutting edge would each buy it.
After that threshold, I predicted that sales would drop off - Once the novelty factor was lost, it would lose most of its appeal. And that is exactly what happened.
And then Apple jumped and cut their prices by $200! What a bad move ... the iPhone was now likely to cannibalize iPod sales.
And then Apple re-designs the iPod to look almost exactly like the iPhone. Geez, three strikes and you are OUT. The thing that is going to sustain Apple is their computers.
Disclosure: I have owned five Blackberries so far and they are the best email device by a HUGE margin.