$4 Coffee - But of Course !

I had an interesting conversation the other day about coffee ... With a 50 year old man. He was talking about how Starbucks and other coffee chains had made $4 Coffee the norm, rather than the exception.

"Starbucks marketing strategy is brilliant !"
"Take a $1 product, price it at $4 and create a huge market segment."

And the thing is, he said, now there is an entire generation which has gotten completely comfortable paying $4 for coffee. They would never consider buying coffee at Dunkin Donuts and McDonalds. Thats powerful ....

Personally, I dont really like Starbucks all that much.
Dunkin Donuts makes some really good coffee and so does Cup A Joe ...